Dad has always had an entrepreneurial spirit, so when he felt the call to roast coffee he rose to the occasion. Tourist Hat first started with Dad roasting coffee for himself in the backyard on a toaster-oven-sized roaster. When friends and family became interested he upgraded to a larger roaster. Before we knew it, Dad roped family members into the biz and we grew our community through attending Farmer Markets throughout San Benito & Santa Clara Counties, CA. Thanks to the loyalty of our customers, business boomed enough to where we are today, selling our beloved beans from an online platform while still serving our local communities.